Traditionally, companies handed out paper marketing products like business cards, brochures, and product catalogs to potential customers. However, many of these products are expensive and fail to yield the greatest results, since customers end up throwing these materials away. Here are some of the most common paper marketing products that you can safely stop ordering….
4 Brilliant Marketing Strategies for Small Businesses
For small businesses, developing a successful marketing strategy can prove challenging. You don’t have the insane marketing budgets – or manpower – as your corporate counterparts, so there’s less room for error. That’s not necessarily a bad thing, though. There are ample ways to make a splash in your industry and grow your small business….
5 Outdated Website Pages and What to Include Instead
Computer technology advances quickly, making what once seemed like a good idea become quickly outdated. If your business’s website is outdated, it can make your company appear as if it isn’t relevant or up to date with the latest standards. Here are five outdated website pages that can still be found on business websites and…
Online Marketing Strategies That Work for Your Brick-and-Mortar
Many articles profess the latest online marketing strategy that all businesses should use to increase sales and brand awareness. However, many strategies, such as certain marketing funnels, work only for online businesses. Here are some online marketing strategies that work for brick-and-mortar businesses, too. Google Ads Google Ads can be a great way to drive…
Connecting to Your Audience: The Art and Science of Storytelling
Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights are telling an old story: it starts and ends in the brain.